About Moxie Girl Musings

Moxie Girl Musings is about starting over from square one after tragedy impacted my young family. It's filled with stories of triumph, struggle, snafus, hopes, and dreams. Sometimes there will be features from other writers that I like and every so often I'll include an original short story, but normally I simply write what's on my mind at the time. Welcome to my unfiltered true-life story as I figure out this thing called life. http://www.amberleaeaston.com

Wednesday, January 15, 2014

International Best Selling Author, Jo Linsdell, Talks Virtual Book Tours! #amwriting #asmsg

I'm welcoming back my friend and writing guru, Jo Linsdell. Tell us a bit about your latest book Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home

Virtual Book Tours are a great way to create a buzz for a new release or to put life back into an older publication. In this book I take you through everything you need to know to be able to set up and carry out a successful virtual book tour. 

The book is divided into 4 main sections for easy navigation:

1) What is a Virtual Book Tour?
2) How to organise your own tour
3) Promoting a tour
4) Useful resources

You'll find it packed with links, tips, and advice to help make your tour a hit.

Why do authors need your book?

Marketing is part of being a writer. Regardless of how you're published (traditionally or self-published), you will, at some point, need to do some marketing. Virtual book tours are one of the most effective methods of creating a buzz about your book and have numerous benefits. In this book I cover everything you need to know to organise and carry out a virtual book tour. Even if you decide not to do a virtual book tour, you'll still find this book useful as it's packed full of marketing ideas and links to resources.

Why did you decide to write a book about virtual book tours?

I've done several successful virtual book tours for my own books and have worked with book tour companies and authors for years hosting them on my sites. Over the years I've therefore gained a lot of experience in doing virtual book tour both from the author and host point of view. As I often get asked for advice about doing them from other authors I decided to put all the information together and created Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home

What is the first thing you recommend authors do when they decide to organise a virtual book tour?

Put together a media kit. In creating a media kit you have all the information regarding your book, you as an author, and your virtual book tour, all in the one place. This makes it a useful reference tool for you, but also a valuable tool you can use during preparations for your tour. It looks professional and creates a good impression. I also makes life easier for your hosts as they have all the information they might need for your post all in the one place.

You created the cover art for the book yourself. What was your inspiration for the design?

I wanted a cover that was thumbnail friendly as, more often than not, it gets seen online in that format. That meant the text needed to be easy to read and the whole look needed to be clutter free. Too many details or fancy fonts don't look good in thumbnails. I also wanted an image that quickly portrayed what the book was about. I choose the theme "sending your book around the world" and played around with some ideas based on this idea. I'm really pleased with how the cover came out.

Why did you choose to self publish using Amazon's KDP program?

I've always been very pro self publishing. For me, it's always been my plan A. I choose Amazon because it's the leader in its field. Everyone knows Amazon. Using the site is super easy and through KDP your book can be available to the public in just 12 hours from hitting the publish button.

I like that through KDP setting up a free day is easy. It's a great way to spread the word about your book and get readers to take notice. I like that you can update your book information as and when you please and have full control over pricing. They also have one of the best customer services I've come across. If that's not enough, they bought Goodreads earlier this year (one of the top sites for book lovers).

You're best know for your best selling children's picture books. Why the change in genre?

For me, it's not about thinking outside the box. The box simply doesn't exist. I like to experiment with my writing and although I've had most success as an author and illustrator of children's picture books, I'm always trying out new genres. When I get an idea that gets me excited, like this book about virtual book tours, I go with it.

You're a mum to a 5 year old and a 2 year old. How do you find the time for writing and marketing?

My kids definitely keep me busy but I've learnt to make the most of the time I get. I do most of my writing in the evenings once they've gone to bed. Sometimes my husband will take the kids out for the morning to give me a break and give me a few hours to work on bigger projects.

During the day I hop on and off my social media pages to network. I have the apps installed on my phone so I can visit and engage with my contacts even when I'm not near my computer.

I use sites like Social Oomph to program some content to post at scheduled times. I do the same for some posts to my Facebook pages. This gives me a constant online presence without needing to actually be online all the time. I also program my blogs ahead of time. When you have young kids anything can happen and so you need to prepare for the unexpected. By having some content programmed in advance I give myself a safety net and so don't need to stress about keeping up with things as much.

What's next?

I'm currently working on another children picture story book The Bedtime Book, a series of non-fiction books for writers and authors about using social media, and some new collaborations as an illustrator. I like to keep myself busy ;)

Where can people find out more about you and your books?

On my website www.JoLinsdell.com

Anything else you'd like to add?

Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home is available to buy, in kindle format, at the discounted price of $2.99 for the whole month of September to celebrate its release (normal price $4.99) http://bit.ly/VBTKindle

Where to buy it:

Review comments

5.0 out of 5 stars A Must Have book for any writer's resource shelf! September 6, 2013
Amazon Verified Purchase
I thought I knew everything about Virtual Book Tours until I read this book, I now know so much more! Virtual Book tours are a highly effective way to spread the news about your book, I did one for my own book (The Alien Mind) before I read this book and was amazed at how much more traffic and interaction it brought to my website as well as the boosts in sales and reviews. I can't wait to apply the tips Jo shares in this book to my future book releases and see how much MORE of a boost these tips will bring!

I think the next thing I want to try out, which Jo discusses in her book, is a virtual book signing!

Jo Linsdell has blown me away with her new book Virtual Book Tours: Effective Online Book Promotion From The Comfort of Your Own Home. This is seriously a book that EVERY author promoting any book absolutely NEEDS to read. You will not be sorry, as a matter of fact, you will want to keep it close at hand for reference. All the steps are clear and easy to follow and there are many tools discussed in this book as well. You will find yourself going back to it repeatedly for marketing advice!

5.0 out of 5 stars THIS BOOK IS A MUST... September 1, 2013
Amazon Verified Purchase
If you are an independent writer and self-promoter of your books, products, or services then this book is a must! Jo Linsdell does a fantastic job designing a blueprint to follow to use to promote and market ones work. The "how to" steps she presents in the book are both effective and easy to follow. Jo has also filled its pages with loads of other marketing resources that any writer or entrepreneur will find useful!

I have completed one virtual book tour for a trilogy of picture books about squirrels, so when the opportunity arose to review Virtual Book Tours I jumped at it, as I wanted to see how well I done on my own tour, where I went wrong and what I could improve next time around.

My virtual book tour was a rather fly by the pants event, so the planning section of the book was quite an eye opener, as it gives additional places to find reviewers and other methods I’d not thought about – like searching on Google – I did a search today for “PR Friendly Mom Bloggers” and I was blown away by the first search result, which was a linky directory with over 500 Mom bloggers, which will keep me busy for a while!  There are also other invaluable links I will try out as well.

One area that I could have improved on is that I could have done more interaction with my hosts and their readers, but I did convey my thanks to every host. However, I received an email the other day from a lady thanking me for an interview and a review I posted on this website and it was so enthusiastic and grateful – I’m not sure my paltry thank yous were enough!

I must admit I did try to emulate Jo Linsdell’s media kit for my trilogy of picture books, as I was intrigued by and a host for her Out and About at the Zoo picture book tour, but I really need to try press releases, creating some of the other promotional materials and carrying out the promotional methods revealed in this book.

One piece of advice I will definitely take on board is to re-purpose content – I have a string of reviews and interviews out there on the internet, but they are not all on my media page, in fact at the moment I don’t even have a media page, so that’s a wasted opportunity right there.

This book has taught me that for my next virtual book tours, I will need to try to find more specialized bloggers and hosts in the parenting arena.  I also need to have a sharper focus on what I want to achieve from the tour and get used to using social media more to my advantage.

The resources in the book are phenomenal – there are lists of potential hosts, internet radio shows (I’ve not ventured on this ground yet) and much more and the final check list will be invaluable to me.

A very well written and comprehensive book – after reading this, there can be no excuse not give a virtual book tour a go.

There may be a time in the future that I start offering virtual book tours to picture book authors, so I will definitely digest and follow this advice in perfecting my own tours first.

More about the book:
Best selling author shares secrets of successful virtual book tours
Author Jo Linsdell shares everything you need to know in order to be able to organise and carry out your own virtual book tour in her latest release 'Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home'.

Worldwide – August 2013 – Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home is the latest release from best selling author Jo Linsdell. The book will be officially launched on 1st September 2013 via Amazon.com and the author will be doing a virtual book tour over September and October to celebrate its release.

In this book, Jo Linsdell, shows authors how to successfully market their books online and build their author brand by utilizing virtual book tours. When asked why virtual book tours are good news for authors, Jo had this to say " A large percentage of the world's population (currently around 40%) now uses the internet and with the rapidly increasing use of smartphones, tablets, and other mobile devices the number of people on the web will continue to grow. It's therefore clear that authors need to be marketing online. Our target audience is now online and just a click away. Through virtual book tours, we can now reach our readers from the comfort of our own home and successfully promote our books to a global audience at little or no cost. That's big news for authors."

The virtual book tour will start on 1st September 2013 and will end on 31st October 2013.  Among other events, the tour will offer interviews and a chance to communicate with the author, Jo Linsdell. There will also be chances for readers to win bonus materials and other prizes, and the book will be available at a special reduced price for the duration of the tour.

Virtual Book Tours: Effective Online Book Promotion From the Comfort of Your Own Home is available in Kindle format and can be found at Amazon.

About Jo Linsdell
Jo Linsdell is a best selling author and internationally recognised book marketing expert. She is the founder and CEO of the Writers and Authors blog and the annual online event Promo Day. Learn more about Jo at www.JoLinsdell.com

For more information about Virtual Book Tours: Effective Online Book Promotion from the Comfort of our own Home, please visit www.JoLinsdell.com or contact webmaster@JoLinsdell.com.

Author website: http://www.JoLinsdell.com

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